A supply-side platform (SSP) is a software system that allows publishers to offer their available inventory to ad exchanges and demand-side platforms. In this context, supply side refers to the supply of advertising space, which is what the publisher is offering. The publisher is typically a website owner but could also be an app developer.
The report provides a simple schedule for each sector of the Global Supply Side Platform (SSP) software market. Key drivers and constraints that affect the market sector are also accurately described. It also helps to determine why a particular segment is progressing over another segment in a hazy year. The entire market is also categorized by geography in the United States, Europe, India, Japan, China and Southeast Asia.
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Company Profiled: ONE by AOL, Rubicon Project, OpenX, PubMatic, Bright Roll (Oath Inc.), AerServ, sovrn, Ad form, Ad Juggler, Altitude.
The report provides a comprehensive analysis of the Supply Side Platform (SSP) Software industry market by types, applications, players and regions. The competition in the global market will likely heat up in the next couple of years on the back of entry of a substantial number of solution providers. This report studies the global market, analyzes and researches the development status and forecast in United States, EU, Japan, China, India and Southeast Asia.
For forecasting, regional demand & supply factor, investment, market dynamics including technical scenario, consumer behavior, and end use industry trends and dynamics, capacity production, spending were taken into consideration.
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Global reports have been consolidated considering the primary and secondary research methodologies gathered from reliable sources for generating fact databases. Data from market journals, publications, conferences, white papers and interviews of key market leaders will be compiled to generate our segmentation and mapped to a fair trajectory of the Supply Side Platform (SSP) Software market during the forecast period.
Table of Content:
Chapter 1: Supply Side Platform (SSP) Software Market Overview
Chapter 2: Global Economic Impact on Industry
Chapter 3: Market Competition by Manufacturers
Chapter 4: Production, Revenue (Value) by Region
Chapter 5: Supply (Production), Consumption, Export, Import by Regions
Chapter 6: Production, Revenue (Value), Price Trend by Type
Chapter 7: Supply Side Platform (SSP) Software Market Analysis by Application
Chapter 8: Manufacturing Cost Analysis
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10: Marketing Strategy Analysis, Distributors/Traders
Chapter 11: Market Effect Factors Analysis
Chapter 12: Supply Side Platform (SSP) Software Market Forecast
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